The WCT Malls Management receives the Marketing Initiative of the Year - Malaysia award for launching a groundbreaking initiative that not only sustained its tenants but also provided shoppers with substantial savings.
The COVID-19 pandemic has been a challenging time for retailers worldwide, with many facing closures and low foot traffic. WCT Malls Management, a company that manages and operates shopping malls in Malaysia, namely Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, gateway@klia2 and SkyPark Terminal was no exception. It faced unprecedented challenges, including the closure of non-essential businesses, resulting in tenants requiring assistance to sustain themselves during the lockdown.
To solve these issues head-on, the mall's management launched the Voucher Bonanza Sale (VBS) promotion, which offered shoppers a 20% discount on WCT Mall shopping e-vouchers if they became WCT Buddy members.
The Voucher Bonanza Sale promotion was designed for tenants to benefit from increased sales and cash flow in order to sustain their businesses. Not only that, it also provides shoppers with substantial savings whilst delivering a memorable shopping experience. Shoppers who signed up as WCT Buddy members and purchased WCT Malls shopping e-vouchers received a 20% discount. These vouchers could be purchased through various payment methods, including the WCT online store, DuitNow transfers, online bank transfers, Touch ’n GO, and e-wallets.
The purchased amount was credited to the member's Buddy app and could be used towards discounted purchases at participating tenant outlets. The promotion was fully funded by WCT Malls, to benefit both shoppers and tenants.
The success of the Voucher Bonanza Sale promotion is also evident in the many positive outcomes it achieved, including:
The Voucher Bonanza Sale promotion proved to be a successful marketing strategy launched by WCT Malls to overcome the challenges faced during the COVID-19 pandemic as it successfully increased user and merchant sign-up rates, formed partnerships and collaborations, and generated substantial revenue for WCT Malls and participating tenant outlets. Throughout the pandemic, the initiative also contributed to a high occupancy rate of 96.3%, assisting struggling tenants.
As a forward-thinking company, WCT Malls Management is continuously exploring innovative marketing and promotional strategies to attract shoppers and increase tenant sales. The mall management also invests in technology to enhance the overall shopping experience, such as adding in Buddy Kids with dependent management to offer exclusive Buddy Kids activities, events and workshops for members; shopping cart features to allow a seamless purchasing user journey on WCT Malls’ e-voucher or products and services offered from tenants, for making it more convenient and memorable ones for our WCT Buddy use.
Click here to read original article from Retailasia.com.