Paradigm Mall Johor Bahru Unveils ‘The Ultimate Reward’ for International Tourists and Local Shoppers
01 June 2023

JOHOR BAHRU, 1 June 2023 –Paradigm Mall Johor Bahru (“PMJB”), a premier shopping destination managed by WCT Malls Management Sdn. Bhd ("WCT Malls") is inviting both international tourists and local shoppers to indulge in an extraordinary shopping experience in its highly anticipated 'The Ultimate Reward' campaign. This exciting initiative aims to captivate the hearts of both international tourists and local shoppers alike.

'The Ultimate Reward' campaign includes a series of enticing programs, namely the Hotel Guests Reward, WCT Buddy Kids Reward, Tourist Reward (in partnership with Visa Malaysia and Starbucks), and the Tourist Privilege Scheme.

Selena Chua, Chief Executive Officer of WCT Malls Management said; “At Paradigm Mall Johor Bahru, we are constantly pushing boundaries, exploring innovative ways to organize events, promotions and activities that can elevate the shopping experience. As we are confident in the retail sector’s gradual recovery with international borders reopening and widespread vaccinations, we have meticulously planned and are currently executing a diverse range of captivating events and promotions including “The Ultimate Reward” campaign for our valued shoppers and the community.”

Through the Hotel Guests Reward which targets domestic and international tourists, patrons who book their stay at selected renowned hotels in Johor Bahru including New York Hotel, Citrus Hotel, Amari Hotel, Amerin Hotel, Thistle Hotel, Millesime Hotel, Granada Hotel, Trove Hotel, and Holiday Inn Hotel will receive exclusive shopping vouchers to spend at Paradigm Mall Johor Bahru. The enticing offer is valid from 1 June 2023 to 30 September 2023.

Meanwhile, the WCT Buddy Kids is an extension of the mall’s ongoing loyalty programme through the WCT Buddy Apps. Launched on 26 May 2023, WCT Buddy Kids aims to bring an array of delightful perks to buddy members and their children. With an impressive lineup of edutainment activities and a wide selection of food and beverages offered through the programme, parents can plan for a memorable outing with their children at Paradigm Mall Johor Bahru.

In launching the Tourist Reward program, Paradigm Mall Johor Bahru has partnered with Visa Malaysia and Starbucks to reward international tourists who spend RM500 and above in two combined same-date receipts. With this generous offer that runs from 7 April 2023 to 30 September 2023 exclusively at the mall, tourists can redeem a complimentary tall-sized Starbucks drink worth RM16.45 at the mall’s Starbucks outlet.

On the other hand, the Tourist Privilege Scheme is specially designed for international tourists who choose Paradigm Mall Johor Bahru as their preferred shopping destination. As a token of appreciation, the mall is giving away cash vouchers worth RM50 to its international shoppers, which can be redeemed either in person at the mall’s Concierge Counter located at Level UG, or online through the Paradigm Mall JB Facebook page and I Lurve Paradigm Mall JB Facebook page. The Tourist Privilege Scheme is currently ongoing until 30 September 2023.

Aiming to enhance the wellbeing of its community, the mall has also launched the “Let’s Get Fit” Sports Carnival with a series of activities that include a 3-on-3 Basketball Challenge, the Paradigm All Star Esports Championship, Zumbathon, 10,000 Steps Challenge and a Fitness Challenge. The carnival also includes other fitness activities and classes including Body Combat, Playground, Yoga and DNA Insanity specials. Shoppers can look forward to purchasing a variety of sports merchandise available at the carnival.

“Our ultimate hope is for shoppers to experience the pinnacle of retail indulgence and immerse themselves in 'The Ultimate Reward' campaign at Paradigm Mall Johor Bahru. Don't miss out on this exceptional opportunity to unlock an unparalleled shopping journey, blending luxury, entertainment, and the finest offerings. Join us at Paradigm Mall Johor Bahru as we redefine the art of shopping and celebration,” remarked Selena.

For more information about the campaign, kindly visit the following: -
Paradigm Mall JB:

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Paradigm Mall JB Facebook Page
I Lurve Paradigm Mall JB Facebook Page: